The Golden Camel
As a Product Designer at Golden Camel, I designed a seamless and engaging sports betting experience that balanced excitement with clarity and trust. I focused on simplifying complex interactions and creating a design system that kept the app consistent, intuitive, and fun to use.
In sports betting, clarity and trust are critical. Confusing layouts, hidden information, or unclear outcomes reduce user confidence, limit engagement, and increase churn. Through design I was aiming to improve transparency, guidance, and a way to help users make faster, informed decisions, boosting both activity and retention.
To understand user behavior and pain points, we conducted a combination of qualitative and quantitative research: User Interviews & Surveys with sports bettors to learn their motivations and habits, and Competitive Analysis to examine how similar competitors handled usability and navigation, and sports and matches presentations in general. From this research, we defined two core personas: Casual bettor and Experienced bettor, personas which defined the Design Process moving forward.
The design process at Golden Camel began with understanding user behaviors, motivations, and challenges within sports betting. Insights from research guided the creation of user flows and wireframes that simplified complex actions like placing and tracking bets. Through prototyping and testing, the experience was refined to balance clarity, excitement, and trust. A unified design system ensured consistency across platforms, while community-driven features strengthened engagement and connection among users.
Increased user engagement and retention through simplified betting flows
Higher satisfaction and trust driven by a clearer, more consistent experience
Boost in repeat activity and loyalty from new and returning users
Growth in community participation and user interaction
