The Golden Camel
At GoldenCamel.com, the design focused on making betting simpler, more social, and trustworthy. A strong sense of community and clear, intuitive interactions turned betting into a shared, engaging experience.
As a Product Designer at Golden Camel, I designed a seamless and engaging sports betting experience that balanced excitement with clarity and trust. I focused on simplifying complex interactions and creating a design system that kept the app consistent, intuitive, and fun to use.
Process
The design process at Golden Camel began with understanding user behaviors, motivations, and challenges within sports betting. Insights from research guided the creation of user flows and wireframes that simplified complex actions like placing and tracking bets. Through prototyping and testing, the experience was refined to balance clarity, excitement, and trust. A unified design system ensured consistency across platforms, while community-driven features strengthened engagement and connection among users.
Results
After launch, Golden Camel saw stronger user engagement and retention, as simplified betting flows made participation easier and more enjoyable. Community features increased interaction between users, fostering a sense of connection and trust.
Increased user engagement and retention through simplified betting flows
Higher satisfaction and trust driven by a clearer, more consistent experience
Boost in repeat activity and loyalty from new and returning users
Growth in community participation and user interaction
