StubHub
Redesigning the Ticket-Buying Experience to Help StubHub Streamline Event Discovery and Checkout.
As a Lead Product Designer at StubHub, I helped shape how millions of fans buy and sell tickets online. I worked closely with product, engineering, and research teams to design smooth, intuitive experiences that made discovering and purchasing live events effortless. From refining the checkout flow to improving how sellers manage their listings, I focused on creating simple, human-centered designs that balanced business goals with user needs. I also played a key role in building a unified design system, helping our teams move faster and stay consistent across web and mobile.
Process
At StubHub, I collaborated with product, research, and engineering teams to understand how fans discover and buy tickets. Using insights from data and user feedback, I designed and tested solutions that simplified key flows and built trust in the experience. Each iteration focused on making ticket buying faster, clearer, and more enjoyable.
Results
My work at StubHub helped create a smoother, more trusted ticket-buying experience. The redesigned flows improved conversion and reduced drop-off rates, while the updated design system brought consistency and efficiency to how new features were built.
63% positive experiements
$4M saved in customer service
23% conversion increase over 3 quarters
25% cost reduction with AI prototyping
